by Amplitude Marketing | Sep 5, 2024 | SEO
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care: Advertisers...
by Amplitude Marketing | Sep 5, 2024 | SEO
With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information...
by Amplitude Marketing | Sep 5, 2024 | SEO
Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release, AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows?...
by Amplitude Marketing | Sep 5, 2024 | SEO
Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital...
by Amplitude Marketing | Sep 5, 2024 | SEO
How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision
by Amplitude Marketing | Sep 4, 2024 | SEO
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand…Read...
