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What is Social Listening and Why is it Important?

Oftentimes, people tend to think I don’t listen because of how much I talk. The truth is, for every second you don’t see me talking, I am listening intently.  Listening informs everything I do from the content I put out to the investments I make, and I take my cues...

A guide to B2B content marketing in 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content...