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The 6 Biggest SEO Challenges You’ll Face in 2024

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should pay…Read...
Google Analytics fixes paid search attribution

Google Analytics fixes paid search attribution

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks...
YouTube embeds ads into videos to beat ad blockers

YouTube embeds ads into videos to beat ad blockers

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client...