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Running TikTok campaigns with impact — missed opportunities that make all the difference

Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond...

TikTok Live adds AI-generated intros

The app is offering creators the opportunity to generate summaries of themselves using artificial intelligence-powered tools.

X offers up to $200K for Grok-generated version of The Odyssey

Platform owner Elon Musk voiced a personal dislike of director Christopher Nolan’s recent film and asked creators to reinterpret the story using artificial intelligence.

X adds video overlays

The feature allows iOS users to add text and emojis over clips, bringing the platform’s editing capabilities more in line with other social media...

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