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How to Perform a Competitor Analysis (with Examples and Template)
Competitor analysis can be hard.It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more...
The Ultimate Guide to Statements of Work — Here’s Everything I Know
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules...
How to Perform a Competitor Analysis (with Examples and Template)
Competitor analysis can be hard.It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of...
The Ultimate Guide to Statements of Work — Here’s Everything I Know
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or...
The Startup Distribution Engine: Why You Need One and How to Build It
As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do...
My Comprehensive Guide to Micro-Influencer Marketing
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all...
How To Use Search Retargeting To Maximize Awareness
Search retargeting allows you to serve ads to members of your target audience who have a demonstrated interest in the product you sell.More
What Is Digital PR? Digital PR Strategy For Ecommerce
Want to get your brand message out there? Digital PR is one answer for getting online visibility.More
How To Use Audience Segmentation To Diversify Your Marketing
Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower audience.More
PayPal Fees for Businesses and Consumers (2024)
Here are the latest PayPal fees for consumers and merchants, plus how to calculate fees for credit and debit card transactions, currency...
How To Make Money on Facebook: 7 Best Ways (2024)
Make money on the side or find more customers for your existing business with these seven ways to monetize your Facebook audience. More