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What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer...
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the...
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer...
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit...
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your...
Vibe Coding Your Own SEO Tools — Whiteboard Friday
Ready to learn how to "vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking...
How to build a social media portfolio that proves your impact
The social media job market in the UK is crowded, and a CV alone won’t cut it. Hiring managers want proof that you can create real impact across...
Google Expands Budget Allocation Options for Ad Campaigns
Now, you can set an overall budget for the duration of your campaign.
Meta’s Outlines How It’s Improved Its Reels Recommendations
Meta’s using direct user feedback to improve its Reels recommendations.
TikTok Adds More AI-Powered Tools to Assist TikTok Shop Merchants
Some new AI tools to streamline your TikTok Shop listing process.
Meta Signs Content Deal With Wikimedia to Power AI Projects
All the major platforms are working to secure content access deals.
