by Amplitude Marketing | Aug 31, 2024 | SEO
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance...
by Amplitude Marketing | Aug 30, 2024 | Social Media
Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users, Facebook is still the world’s most-used social platform. And don’t let...
by Amplitude Marketing | Aug 30, 2024 | Social Media
Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer care that’s swift, comprehensive and seamless. They likewise...
![7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]](https://amplitudemktg.com/wp-content/uploads/2024/08/5d42eade-1de3-4ff1-adba-6b1521e6cbde-1.png)
by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets...
by Amplitude Marketing | Aug 30, 2024 | Digital Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era,...
