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What are the latest Hootsuite product features? [Nov 2025]

What are the latest Hootsuite product features? [Nov 2025]

by Amplitude Marketing | Dec 31, 2025 | Social Media

Looking for the latest Hootsuite product features? November’s updates focus on tighter inbox management, more confident publishing, richer reporting, and keeping pace with platform changes — all designed to support modern social media management at scale. As an...
Entity-based SEO: An explainer for SEOs and content marketers

Entity-based SEO: An explainer for SEOs and content marketers

by Amplitude Marketing | Dec 31, 2025 | Digital Marketing

Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph...

AI Marketing Examples: 13 Times AI Actually Delivered

by Amplitude Marketing | Dec 31, 2025 | SEO

The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers. A $100 denim dog harness brand struggled with low ad engagement.…Read more...

How travel influencers are transforming the UK tourism industry

by Amplitude Marketing | Dec 30, 2025 | Social Media

The creator economy has turned the tourism industry on its head. Today, UK travel marketing runs on influencer partnerships. Travel influencers are destination advertising, travel agents and Lonely Planet guides all wrapped in one. They shape where people go and how...
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

by Amplitude Marketing | Dec 30, 2025 | Digital Marketing

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking meetings, and routing...
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