by Amplitude Marketing | Jul 1, 2026 | Digital Marketing
Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence traffic and buying decisions? Google processes more than 5 trillion searches annually. But content marketers should...
by Amplitude Marketing | Jun 30, 2026 | Digital Marketing
As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO), search results don’t tell the full story. To gauge success, you need to...
by Amplitude Marketing | Jun 30, 2026 | Digital Marketing
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads and drive 77% higher conversion rates. With global ad spend now topping $1 trillion,...
by Amplitude Marketing | Jun 29, 2026 | Digital Marketing
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by...
by Amplitude Marketing | Jun 29, 2026 | Digital Marketing
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an AEO specialist built to monitor how your brand appears in AI-generated answers, while Semrush is a traditional...
by Amplitude Marketing | Jun 25, 2026 | Digital Marketing
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind...
