by Amplitude Marketing | Oct 26, 2026 | Digital Marketing
Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the skill every time. Creating a Claude skill doesn’t require coding or...
by Amplitude Marketing | Oct 22, 2026 | Digital Marketing
Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can build agents with ease. Today,...
by Amplitude Marketing | Oct 20, 2026 | Digital Marketing
Companies without the internal resources or budget to build a dedicated search department still need to know what options exist for running AEO without a large team. Answer Engine Optimization is no longer optional for companies that rely on search to generate leads...
by Amplitude Marketing | Oct 19, 2026 | Digital Marketing
When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And while plenty of that anxiety was...
by Amplitude Marketing | Oct 19, 2026 | Digital Marketing
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call recaps, persona research,...
by Amplitude Marketing | Oct 16, 2026 | Digital Marketing
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap. We could have done the obvious and by hiring a local...
