by Amplitude Marketing | Jun 29, 2026 | Digital Marketing
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by...
by Amplitude Marketing | Jun 29, 2026 | Digital Marketing
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an AEO specialist built to monitor how your brand appears in AI-generated answers, while Semrush is a traditional...
by Amplitude Marketing | Jun 25, 2026 | Digital Marketing
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind...
by Amplitude Marketing | Jun 25, 2026 | Digital Marketing
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on it to ask questions and gather information. That means a growing share of discovery...
by Amplitude Marketing | Jun 24, 2026 | Digital Marketing
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands...
by Amplitude Marketing | Jun 24, 2026 | Digital Marketing
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too. Without proper CRM compliance,...
