by Amplitude Marketing | Aug 21, 2026 | Digital Marketing
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems. The business case goes beyond cutting costs. When your data lives in one place, customer-facing teams...
by Amplitude Marketing | Aug 20, 2026 | Digital Marketing
AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine...
by Amplitude Marketing | Aug 20, 2026 | Digital Marketing
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved,...
by Amplitude Marketing | Aug 18, 2026 | Digital Marketing
Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond...
by Amplitude Marketing | Aug 17, 2026 | Digital Marketing
Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer...
by Amplitude Marketing | Aug 14, 2026 | Digital Marketing
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development...
