by Amplitude Marketing | Oct 15, 2026 | Digital Marketing
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping notification are all examples...
by Amplitude Marketing | Oct 14, 2026 | Digital Marketing
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are either...
by Amplitude Marketing | Oct 14, 2026 | Digital Marketing
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone. The names sound similar, and people often use them interchangeably in casual conversation even though they do distinct jobs....
by Amplitude Marketing | Oct 8, 2026 | Digital Marketing
I don’t use AI image generators in my creative process. Or at least, I didn’t before writing this article. Every time I tried to think of a reason to generate an image, my brain went straight to photos.And then I’d think: why wouldn’t I just...
by Amplitude Marketing | Oct 8, 2026 | Digital Marketing
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has. When buyers use answer engines to research a category,...
by Amplitude Marketing | Oct 8, 2026 | Digital Marketing
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it. For marketing agencies, the challenge is...
