by Amplitude Marketing | Apr 9, 2026 | Digital Marketing
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely...
by Amplitude Marketing | Apr 9, 2026 | Digital Marketing
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a dozen AI tools you saw recommended on...
by Amplitude Marketing | Apr 8, 2026 | Digital Marketing
When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit, while others flopped. That is, until I started monitoring my social media analytics.Suddenly, it all became much clearer: I had data that pointed to which...
by Amplitude Marketing | Apr 8, 2026 | Digital Marketing
Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move. Bain & Company research found that about 80% of consumers now rely on...
by Amplitude Marketing | Apr 7, 2026 | Digital Marketing
AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand and pipeline means investing in new tools like Profound or Athena AI for Answer...
by Amplitude Marketing | Apr 7, 2026 | Digital Marketing
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” — But the curiosity is actually warranted. As...
