by Amplitude Marketing | May 28, 2026 | Digital Marketing
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations...
by Amplitude Marketing | May 28, 2026 | Digital Marketing
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a level deeper on what “run HubSpot” actually means, and our latest step in bringing this vision to life. Businesses aren’t just...
by Amplitude Marketing | May 28, 2026 | Digital Marketing
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston. Source One line stuck out to me. It reads, “Window cleaning in progress.” I love this...
by Amplitude Marketing | May 27, 2026 | Digital Marketing
If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing...
by Amplitude Marketing | May 26, 2026 | Digital Marketing
The most common question I’ve heard in our Discord this year went from “I don’t know what to post” to “I’m posting consistently. Now how do I actually grow?”So that’s what we’re doing next.Creator Camp: Growth...
by Amplitude Marketing | May 26, 2026 | Digital Marketing
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness. Most SEO leaders...
