by Amplitude Marketing | Jul 29, 2026 | Digital Marketing
Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research,...
by Amplitude Marketing | Jul 29, 2026 | Digital Marketing
SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey, 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO. It’s...
by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a...
by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data...
by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1%...
by Amplitude Marketing | Jul 27, 2026 | Digital Marketing
If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share my detailed review. To run the experiment, I used one of the niche websites in my portfolio (a golf website) that hasn’t...
