by Amplitude Marketing | Aug 12, 2026 | Digital Marketing
As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working? AI search visibility ROI...
by Amplitude Marketing | Aug 11, 2026 | Digital Marketing
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation....
by Amplitude Marketing | Aug 10, 2026 | Digital Marketing
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002...
by Amplitude Marketing | Aug 7, 2026 | Digital Marketing
Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything...
by Amplitude Marketing | Aug 6, 2026 | Digital Marketing
If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that...
![HubSpot AEO vs. Ahrefs Brand Radar: Features compared [2026]](https://amplitudemktg.com/wp-content/uploads/2026/08/9dd5e54b-fbef-4dd0-bc44-1689feb1ea18-3.png)
by Amplitude Marketing | Aug 6, 2026 | Digital Marketing
As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a new kind of tool — one that shows them how their brand appears in AI answers and what to do about it. That’s what both...
