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Creating a B2B buyer journey map in 8 steps

Creating a B2B buyer journey map in 8 steps

by Amplitude Marketing | May 31, 2025 | Digital Marketing

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted...

Almost Half of Google Searches Are Branded. Here’s Why That Matters

by Amplitude Marketing | May 31, 2025 | SEO

But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a…Read more...

The Accessibility Advantage — Whiteboard Friday

by Amplitude Marketing | May 31, 2025 | SEO

Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
Forget Photoshop: Google AI Studio is the new editing powerhouse

Forget Photoshop: Google AI Studio is the new editing powerhouse

by Amplitude Marketing | May 30, 2025 | Digital Marketing

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you...
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

by Amplitude Marketing | May 30, 2025 | Digital Marketing

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand,...
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