by Amplitude Marketing | Aug 6, 2026 | Digital Marketing
There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More than 60% of CRM failures trace back to people and process challenges, not the software, and most of those failures are preventable with the...
by Amplitude Marketing | Aug 5, 2026 | Digital Marketing
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also reveals AI share of voice and what you should improve to be cited more by LLMs. However, as...
![Scrunch vs. Peec AI: Which tool fits your AEO strategy? [2026]](https://amplitudemktg.com/wp-content/uploads/2026/08/9dd5e54b-fbef-4dd0-bc44-1689feb1ea18-1.png)
by Amplitude Marketing | Aug 5, 2026 | Digital Marketing
If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer engines like ChatGPT, Perplexity, and Google AI Mode before they ever reach your website. Furthermore, if you don’t know how your brand...
by Amplitude Marketing | Aug 5, 2026 | Digital Marketing
In today’s digital world, customers want to access support quickly via their preferred communication channel. In response, more companies are looking to deliver seamless, personalized support experiences via omnichannel customer service models. Omnichannel customer...
by Amplitude Marketing | Aug 5, 2026 | Digital Marketing
CRM projects don’t fail at the technical level — they fail because the people expected to use the system never bought in, the training was too generic to stick, and nobody owned adoption after go-live. The result is a CRM that costs money to maintain but doesn’t...
by Amplitude Marketing | Aug 4, 2026 | Digital Marketing
For many, Semrush is the gold standard for tracking traditional SERP rankings, and the tool has recently added AI visibility features to its suite. However, there are plenty of Semrush AI visibility alternatives on the market worth exploring. This guide compares eight...
