by Amplitude Marketing | Aug 3, 2026 | Digital Marketing
AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment. Take a look at the picture below. I just generated an image, in the style of a Monet painting, using AI. I used the latest AI models trained on...
by Amplitude Marketing | Jul 30, 2026 | Digital Marketing
Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it? That’s the real...
by Amplitude Marketing | Jul 29, 2026 | Digital Marketing
Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research,...
by Amplitude Marketing | Jul 29, 2026 | Digital Marketing
SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey, 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO. It’s...
by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a...
by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data...
