by Amplitude Marketing | Jul 28, 2026 | Digital Marketing
Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1%...
by Amplitude Marketing | Jul 27, 2026 | Digital Marketing
If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share my detailed review. To run the experiment, I used one of the niche websites in my portfolio (a golf website) that hasn’t...
by Amplitude Marketing | Jul 27, 2026 | Digital Marketing
AI SEO tools have matured quickly. What started as a novelty layer atop existing keyword tools has become a full-fledged category, helping improve everything from research to AI search visibility. Growth teams now have real choices about where AI can provide the most...
by Amplitude Marketing | Jul 24, 2026 | Digital Marketing
There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does everything they need to maintain a competitive edge in search, without breaking the...
by Amplitude Marketing | Jul 23, 2026 | Digital Marketing
Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI citations, audits AI crawlability, and actively optimizes how AI bots experience your site. Ahrefs Brand Radar...
by Amplitude Marketing | Jul 22, 2026 | Digital Marketing
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure out which AI tools are actually worth their time and which ones are necessary, especially when there is an abundance...
