by Amplitude Marketing | Sep 2, 2026 | Digital Marketing
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on...
by Amplitude Marketing | Sep 1, 2026 | Digital Marketing
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI...
by Amplitude Marketing | Aug 28, 2026 | Digital Marketing
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an AEO citation,...
by Amplitude Marketing | Aug 26, 2026 | Digital Marketing
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo...
by Amplitude Marketing | Aug 21, 2026 | Digital Marketing
Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows. The strongest options in 2026 are...
by Amplitude Marketing | Aug 21, 2026 | Digital Marketing
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems. The business case goes beyond cutting costs. When your data lives in one place, customer-facing teams...