by Amplitude Marketing | Apr 29, 2026 | Digital Marketing
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews...
by Amplitude Marketing | Apr 29, 2026 | Digital Marketing
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up. Share of voice (SOV) is one of the...
by Amplitude Marketing | Apr 25, 2026 | Digital Marketing
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a...
by Amplitude Marketing | Apr 24, 2026 | Digital Marketing
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines. With Google AI Overviews appearing in...
by Amplitude Marketing | Apr 23, 2026 | Digital Marketing
AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe...
by Amplitude Marketing | Apr 23, 2026 | Digital Marketing
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same...
