by Amplitude Marketing | Aug 23, 2024 | SEO
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full...
by Amplitude Marketing | Aug 23, 2024 | SEO
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This article explores the advantages and...
by Amplitude Marketing | Aug 22, 2024 | SEO
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown”...
by Amplitude Marketing | Aug 22, 2024 | SEO
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The...
by Amplitude Marketing | Aug 22, 2024 | SEO
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The...
by Amplitude Marketing | Aug 22, 2024 | SEO
If you’re reading this, you’ve likely encountered the “Crawled – Currently Not Indexed” error in Google Search Console. Of the 213 Google Search Console profiles I access, 89% have the “Crawled – Currently Not Indexed” error listed in their Google Search Console...
