by Amplitude Marketing | Jul 9, 2022 | SEO
Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a...
by Amplitude Marketing | Jul 9, 2022 | SEO
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build...
by Amplitude Marketing | Jul 9, 2022 | SEO
One benefit of content syndication that marketers frequently overlook is the potential to improve a site’s SEO performance. But it’s difficult to test and implement a comprehensive syndication strategy, so there aren’t many resources about its SEO impact. In this case...
by Amplitude Marketing | Jul 7, 2022 | SEO
Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational course would help me promote Ahrefs. People like courses – Folks like…Read more ›
by Amplitude Marketing | Jul 7, 2022 | SEO
It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlier this year we reported another anomaly dubbed the “Great...
by Amplitude Marketing | Jul 7, 2022 | SEO
To help advertisers ensure their Performance Max campaigns are set up correctly, Google has launched diagnostic insights. The insights are aimed to help ensure there are no delays or issues causing low engagement or disapproved ads. Visibility into potential...
