10 things to consider when hiring a ghostwriter

In marketing, content creation is mandatory. But what if you’re a lean team and can’t afford to spend time developing tons of content? B2B content Marketers Spend 82% of their time creating content, according to a Casted study. In addition, 72% of marketers say...
Microsoft launches Merchant Promotions Coupons

Microsoft launches Merchant Promotions Coupons

Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. The tags will appear at the bottom of the product listing and will...

5 ways content helps create a better user experience

People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. The more expensive the item is in relation to the customer’s comfort zone, the more research they do and the more...

Freshness & SEO: An Underrated Concept

After working with a news organization and testing the learnings from that work on other sites, Chris and his team started to see the immense power that freshness updates could produce in SEO. In this post, he explains why the entire SEO community has underrated the...