Meta rolls out Branded Content on Reels

by | Oct 19, 2022 | SEO

Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will be able to easily convert them to Branded Content Ads. How it works. If you’re a creator and are sharing branded...

Early trials show that Google FLEDGE is flopping

by | Oct 19, 2022 | SEO

Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies aren’t using it because it’s unknown. It’s an...

Google Ad match types are not going away

by | Oct 19, 2022 | SEO

Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it. What happened. Michael Kerr spotted the test in his Google Ad account yesterday and posted a Tweet, concerned that this could be the end of match types as we...
See who’s speaking at SMX!

See who’s speaking at SMX!

by | Oct 19, 2022 | SEO

Your opportunity to train with and learn from nearly 50 of the smartest people in search marketing is here: Attend SMX, online November 15-16, to unlock two intense days of training on GA4, E-A-T, automation, schema, and more… all without leaving your desk, and all...