3 new TikTok LIVE features, updates, and policies

3 new TikTok LIVE features, updates, and policies

TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused of neglecting in the past. The three new features are: The introduction of Multi-GuestIncreasing the LIVE...

TikTok has a new Focused View campaign objective

The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View...