by Amplitude Marketing | Oct 26, 2022 | SEO
Instead of labeling many of the structured data issues as “warnings” Google labeled many as “errors” within the rich results reports in Google Search Console. Google fixed the reporting issue on October 25th and as a result, you may see a lot of the errors move from a...
by Amplitude Marketing | Oct 26, 2022 | SEO
People search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing...
by Amplitude Marketing | Oct 25, 2022 | SEO
The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the...
by Amplitude Marketing | Oct 25, 2022 | SEO
Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads...
by Amplitude Marketing | Oct 25, 2022 | SEO
Don’t miss your last chance in 2022 to explore actionable, brand-safe tactics that drive campaign success and keep you a cut above the competition: SMX Next is happening online, November 15-16… and your free All Access pass awaits you. Programmed by the Search Engine...
by Amplitude Marketing | Oct 25, 2022 | SEO
Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. In Content creation: A psychological approach, I provided a sample of the psychological classifications that we have...
