by Amplitude Marketing | Oct 25, 2022 | SEO
A content audit is the act of taking inventory of your content to understand it on two levels: How it’s working together as a whole (the bird’s eye view).How each piece is working individually (the view from the weeds). It’s a task many dread, but one you shouldn’t...
by Amplitude Marketing | Oct 25, 2022 | SEO
Big brands aren’t expecting a banner year for people buying new TVs or surveillance technology. Yet, if what your local business offers is help with basic needs and modest comforts, 2022’s holiday sales can be decent, if not a phenomenal spree. Let’s look at a solid...
by Amplitude Marketing | Oct 23, 2022 | SEO
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray...
by Amplitude Marketing | Oct 22, 2022 | SEO
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and...
by Amplitude Marketing | Oct 22, 2022 | SEO
All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take...
by Amplitude Marketing | Oct 22, 2022 | SEO
The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than 48 hours after it began. The update finished rolling out on October 21, 2022, at around 5 am ET. The announcement. Google quietly updated...
