Four new Apple Search Ad placement options

Four new Apple Search Ad placement options

Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tabSearch tabSearch resultsProduct pages — while browsing The Today tab. The Today tab lets you reach people with high-impact creative on...

Marketing leadership: The dangers of ego

Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”  Egotism can be a killer of relationships Sometimes, there can be a fine...