by Amplitude Marketing | Nov 9, 2022 | SEO
Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. However, next year at this time UA will no longer be tracking data and the individual accounts will likely be...
by Amplitude Marketing | Nov 8, 2022 | SEO
Join thousands of search marketers online next week at SMX — November 15-16 — to learn actionable tactics that will take your SEO and PPC campaigns to a new level of success. Your FREE All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search...
by Amplitude Marketing | Nov 8, 2022 | SEO
In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. My “weapon of choice” for...
by Amplitude Marketing | Nov 8, 2022 | SEO
SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what...
by Amplitude Marketing | Nov 8, 2022 | SEO
When done right, digital PR can deliver a range of benefits for both SEO and brand awareness, but building trust both with search engines and consumers takes time and consistency. In this piece, Jo goes through some examples of best PR practice, as well as how to...
by Amplitude Marketing | Nov 6, 2022 | SEO
In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you’re developing quarter after quarter, month after month, year after year, is actually maximized for...
