4 new creator tools for Facebook and Instagram

Meta has just announced new tools to help creators reach new audiences, grow their communities, and monetize their content. Let’s jump in. 1. Updates to digital collectibles Creators will soon have the ability to make and sell their own digital collectibles on and off...

Hour and date dimensions now available in GA4

Google has just added hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone...
Changing URLs for SEO reasons: When is it OK?

Changing URLs for SEO reasons: When is it OK?

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google...

BigCommerce teams up with Snapchat for a new app

The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track...