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Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy

by Amplitude Marketing | Nov 3, 2022 | SEO

Focusing on your audience and using keyword data to your advantage will make for much more successful campaigns than if you were to focus on the typical desirable keywords. With that, we are so excited to announce the launch of our brand-new Keyword Research...

Meta earns MRC accreditation for content-level brand safety on Facebook

by Amplitude Marketing | Nov 2, 2022 | SEO

The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app.  This accreditation is of Meta’s Partner Monetization...
Webinar: Deliver consistent customer experiences and deeper engagement by Cynthia Ramsaran

Webinar: Deliver consistent customer experiences and deeper engagement by Cynthia Ramsaran

by Amplitude Marketing | Nov 2, 2022 | SEO

Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This...
Google adds Google Lens button to home page search box

Google adds Google Lens button to home page search box

by Amplitude Marketing | Nov 2, 2022 | SEO

Google has added the Google Lens button to the Google home page, by the search box. Google Lens allows you to search by uploading a photo to Google Search and then Google matches visually similar search results for you. What it looks like. Here is a screenshot of the...
Google Search adds new coupons, side-by-side deals and price insights

Google Search adds new coupons, side-by-side deals and price insights

by Amplitude Marketing | Nov 2, 2022 | SEO

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Google launched this before the holiday shopping season and said “few new features to help you...

Google is getting rid of similar audiences segments

by Amplitude Marketing | Nov 2, 2022 | SEO

Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed...
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