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YouTube has launched a global Target frequency feature

by Amplitude Marketing | Nov 11, 2022 | SEO

YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and...

Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features

by Amplitude Marketing | Nov 11, 2022 | SEO

Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding,...
Are you using an accessibility overlay to help disabled users? Don’t!

Are you using an accessibility overlay to help disabled users? Don’t!

by Amplitude Marketing | Nov 11, 2022 | SEO

It is estimated that around 61 million Americans live with a disability. This represents about 18% of the total population of the United States as of the 2022 Census. Viewed another way, that 61 million figure would represent the entire population of the countries of...

Google Search Console reporting bug with Discover performance report

by Amplitude Marketing | Nov 11, 2022 | SEO

Google has posted about another data issue with the Search Console reports, this one impacted the Discover reporting in the performance report section on October 23, 2022. This was a data logging issue that only impacted reporting, the Google Discover results were not...
Outgoing links: Are they beneficial for your site or not?

Outgoing links: Are they beneficial for your site or not?

by Amplitude Marketing | Nov 11, 2022 | SEO

Google dismisses the idea that outgoing links are considered a direct ranking signal – but tests have proven otherwise. Who should SEOs believe? Why should we link out at all? When asked about the impact of outgoing links on “link juice,” Google’s John Mueller flatly...
6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

by Amplitude Marketing | Nov 10, 2022 | SEO

  In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and marketers.  In this post, you’ll learn six simple SEO tips…Read more ›
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