by Amplitude Marketing | Nov 19, 2022 | SEO
Earlier this year, YouTube announced a new fund aimed at helping black creators find dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs....
by Amplitude Marketing | Nov 19, 2022 | SEO
Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport just an hour before my flight. I try new...
by Amplitude Marketing | Nov 19, 2022 | SEO
Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business...
by Amplitude Marketing | Nov 19, 2022 | SEO
It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and...
by Amplitude Marketing | Nov 19, 2022 | SEO
Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s...
by Amplitude Marketing | Nov 18, 2022 | SEO
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many...