by Amplitude Marketing | Nov 16, 2022 | SEO
It’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates straight from the source. We were lucky to get that this morning at SMX Next, as Hyung-Jin Kim, the VP of Search at Google, candidly shared some perspectives about the...
by Amplitude Marketing | Nov 16, 2022 | SEO
Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal – Coati. Hyung-Jin Kim, the VP of Google...
by Amplitude Marketing | Nov 16, 2022 | SEO
SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been with Google for 20 years and he leads the search ranking team. In this...
by Amplitude Marketing | Nov 16, 2022 | SEO
Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach...
by Amplitude Marketing | Nov 16, 2022 | SEO
Google has updated its review snippet structured data help documentation to recommend using dots over commas for the decimal numbers in your review snippet markup. Dots over commas. Google updated its review snippet structured data help documentation to now recommend...
by Amplitude Marketing | Nov 16, 2022 | SEO
Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. Fortunately, if results from...
