by Amplitude Marketing | Nov 18, 2022 | SEO
Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to “More items and sellers driving GMV (Gross...
by Amplitude Marketing | Nov 18, 2022 | SEO
New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. According to an email sent to all AdSense admins and legal managers, starting...
by Amplitude Marketing | Nov 18, 2022 | SEO
Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google Maps. Note...
by Amplitude Marketing | Nov 18, 2022 | SEO
Marissa Mayer, the former CEO of Yahoo, was Google’s 20th employee and the one-time leader of its search team, said Google is concerned about the declining quality of the web. The comments were made on a recent Freakonomics podcast episode that looked at whether the...
by Amplitude Marketing | Nov 18, 2022 | SEO
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.) Why? For starters, there is (at least) a...
by Amplitude Marketing | Nov 18, 2022 | SEO
Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or...
