by Amplitude Marketing | Nov 18, 2022 | SEO
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.) Why? For starters, there is (at least) a...
by Amplitude Marketing | Nov 18, 2022 | SEO
Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or...
by Amplitude Marketing | Nov 18, 2022 | SEO
The Arab Spring protests kicked off on December 17, 2010. For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people. This chain reaction also led to uprisings across Morocco, Iraq,...
by Amplitude Marketing | Nov 17, 2022 | SEO
In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. Inbound marketing is a marketing strategy that aims to “pull customers in” with relevant and useful content. The term was coined…Read more ›
by Amplitude Marketing | Nov 17, 2022 | SEO
YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a...
by Amplitude Marketing | Nov 17, 2022 | SEO
Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the...
