6 new Reddit Ads Manager features

by | Mar 24, 2023 | SEO

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and...

The new Bing making (small) gains on Google Search

by | Mar 24, 2023 | SEO

It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has previously told us that one-third of preview users were new to Bing and that Bing passed 100 million daily active users...
3 new Google Discovery ads features

3 new Google Discovery ads features

by | Mar 24, 2023 | SEO

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level reporting and data-driven attribution Measure incremental impact through Conversion...

Countdown to GA4: 100 days to make the switch

by | Mar 24, 2023 | SEO

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to...
Optimizing for Bing Places: Is it worth it?

Optimizing for Bing Places: Is it worth it?

by | Mar 24, 2023 | SEO

While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance.  That said, we can start taking advantage of Bing’s increasing user volume. On the...