by Amplitude Marketing | Mar 28, 2023 | SEO
Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser...
by Amplitude Marketing | Mar 28, 2023 | SEO
Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This...
by Amplitude Marketing | Mar 28, 2023 | SEO
As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you budget for content? That’s a great question with a kind of disappointing answer. It depends....
by Amplitude Marketing | Mar 27, 2023 | SEO
Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into…Read more ›
by Amplitude Marketing | Mar 27, 2023 | SEO
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were...
by Amplitude Marketing | Mar 27, 2023 | SEO
The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details. This survey was...
