SEO for a New Website: 8 Important Steps

by | Mar 27, 2023 | SEO

Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into…Read more ›

This day in search marketing history: March 27

by | Mar 27, 2023 | SEO

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were...

2023 Survey: Local search ranking factors

by | Mar 27, 2023 | SEO

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details. This survey was...

This day in search marketing history: March 26

by | Mar 26, 2023 | SEO

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us...

This day in search marketing history: March 25

by | Mar 26, 2023 | SEO

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted. However, the fact that Google was granted this patent...