by Amplitude Marketing | May 6, 2023 | SEO
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO‘s primary goal is getting brands...
by Amplitude Marketing | May 6, 2023 | SEO
Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask one person. Ask many. Pull from the power of the crowd. To do that, consider creating polls and surveys – and then use the...
by Amplitude Marketing | May 6, 2023 | SEO
As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through...
by Amplitude Marketing | May 5, 2023 | SEO
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console...
by Amplitude Marketing | May 5, 2023 | SEO
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. Canel offers insights into the state of artificial intelligence in search and the integration of...
by Amplitude Marketing | May 5, 2023 | SEO
We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren’t the cheapest option, or worse, your website is less than ideal to encourage a purchase. If you’re selling an...
