by Amplitude Marketing | May 2, 2023 | SEO
Staying current with the latest search marketing tactics and adjusting accordingly can be a major challenge for search marketers. Why? Continuous algorithm updates, major changes to platforms, and advancements in AI technologies, for starters. Turn this challenge into...
by Amplitude Marketing | May 2, 2023 | SEO
For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings,...
by Amplitude Marketing | May 2, 2023 | SEO
To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple...
by Amplitude Marketing | May 2, 2023 | SEO
This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being...
by Amplitude Marketing | May 2, 2023 | SEO
I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to...
by Amplitude Marketing | May 2, 2023 | SEO
SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to...
