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Navigate the world of AI before your competitors do by Ignite Visibility

Navigate the world of AI before your competitors do by Ignite Visibility

by Amplitude Marketing | May 17, 2023 | SEO

Do you want to learn how to harness the power of AI and use it to reach your target audience, boost your engagement, and maximize your overall digital marketing ROI? Sign up now for a free online event hosted by Google and Ignite Visibility – AI-Powered Ads in 2023...

Why SEO Is Important: 8 Reasons (And How to Get Started)

by Amplitude Marketing | May 16, 2023 | SEO

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Look at these SEO stats: If you want more traffic coming to your website,…Read more ›
Google Bard adds genuine citations in responses and more concise summaries

Google Bard adds genuine citations in responses and more concise summaries

by Amplitude Marketing | May 16, 2023 | SEO

Google Bard has added classic and more genuine citations to the answers it provides and also is able to provide better summarization. We do not yet see these improvements and enhancements live yet but Jack Krawczyk from Google shared some examples on Twitter....
Search ad conversion rates down, cost per lead up in 2023

Search ad conversion rates down, cost per lead up in 2023

by Amplitude Marketing | May 16, 2023 | SEO

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search...

Single-Page Websites and SEO: The Essential Guide

by Amplitude Marketing | May 15, 2023 | SEO

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites. A single-page website contains all of the site’s content on only…Read more ›

GA4 Audiences: Not Just for Ads! — Whiteboard Friday

by Amplitude Marketing | May 14, 2023 | SEO

There are many interesting features in GA4, including Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.
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