by Amplitude Marketing | May 18, 2023 | SEO
Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL...
by Amplitude Marketing | May 18, 2023 | SEO
Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Often, your next area of focus should be content – and...
by Amplitude Marketing | May 17, 2023 | SEO
Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product. TOFU is the content you create—be...
by Amplitude Marketing | May 17, 2023 | SEO
Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to...
by Amplitude Marketing | May 17, 2023 | SEO
Amazon is hiring – with the goal of making generative AI part of its product search experience. Job details. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce...
by Amplitude Marketing | May 17, 2023 | SEO
Running a successful agency means skillfully navigating a complex environment filled with challenges and opportunities. This involves managing multiple projects efficiently, going above and beyond client expectations, and consistently achieving profitability. Teamwork...
