50% of product searches start on Amazon

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to...

3 Performance Max reporting and data limitations

Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across Google’s entire network of inventory. This lets advertisers maximize their efforts and reach their target audiences...