by Amplitude Marketing | May 24, 2023 | SEO
A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part:...
by Amplitude Marketing | May 24, 2023 | SEO
Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced at Google I/O earlier this month, Google gave advertisers a slightly more precise picture of the ads...
by Amplitude Marketing | May 24, 2023 | SEO
Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For...
by Amplitude Marketing | May 23, 2023 | SEO
But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed. For example, for an e-commerce website, it may look like this: It may look complicated, but an easier way to think…Read more ›
by Amplitude Marketing | May 23, 2023 | SEO
In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO refers to the use of SEO strategies, techniques, and tactics…Read more ›
by Amplitude Marketing | May 23, 2023 | SEO
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to...
