by Amplitude Marketing | May 25, 2023 | SEO
Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine...
by Amplitude Marketing | May 25, 2023 | SEO
When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.
by Amplitude Marketing | May 24, 2023 | SEO
If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is multi-channel marketing, really? And how do you do that while staying organized? Let’s talk…Read more...
by Amplitude Marketing | May 24, 2023 | SEO
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the...
by Amplitude Marketing | May 24, 2023 | SEO
Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what...
by Amplitude Marketing | May 24, 2023 | SEO
The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. Following the trend of Google I/O, the majority of the announcements...
