by Amplitude Marketing | May 24, 2023 | SEO
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the...
by Amplitude Marketing | May 24, 2023 | SEO
Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what...
by Amplitude Marketing | May 24, 2023 | SEO
The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. Following the trend of Google I/O, the majority of the announcements...
by Amplitude Marketing | May 24, 2023 | SEO
Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain...
by Amplitude Marketing | May 24, 2023 | SEO
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like...
by Amplitude Marketing | May 24, 2023 | SEO
Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI, Product Studio will help merchants create unique product imagery. Here’s what was announced today at Google Marketing Live. With this tool,...
