by Amplitude Marketing | Jul 28, 2023 | SEO
Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think. Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking. Invest time and energy in...
by Amplitude Marketing | Jul 28, 2023 | SEO
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs can help you succeed in your new role. Transitioning...
by Amplitude Marketing | Jul 28, 2023 | SEO
“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC...
by Amplitude Marketing | Jul 27, 2023 | SEO
Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one of the largest and oldest SEO communities in the world.…Read more ›
by Amplitude Marketing | Jul 27, 2023 | SEO
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta...
by Amplitude Marketing | Jul 27, 2023 | SEO
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search...
