by Amplitude Marketing | Jul 29, 2023 | SEO
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so much so that it is now...
by Amplitude Marketing | Jul 29, 2023 | SEO
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.
by Amplitude Marketing | Jul 28, 2023 | SEO
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports...
by Amplitude Marketing | Jul 28, 2023 | SEO
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is...
by Amplitude Marketing | Jul 28, 2023 | SEO
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement....
by Amplitude Marketing | Jul 28, 2023 | SEO
Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Why we care. It’s important for...
