How long SEO takes to work

How long SEO takes to work

Online dating, two-day delivery, binge-watching a series on TV.  SEO is like the slow-food movement in a fast-food world. How long do you have to wait, though? This article will discuss: What are SEO “results.”  The average timeframe to see results. The factors that...

3 ways PPC campaign management could soon change

Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years.  Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way...

How to use always-on marketing in paid search

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits...

Naver, Korean search engine, now supports IndexNow

Naver, the 24-year-old South Korean search engine, now supports the IndexNow protocol. That makes four search engines that use IndexNow to discover and index content for their search engines. Those four search engines include Bing, Yandex, Seznam, Naver. Naver and...