by Amplitude Marketing | Jul 28, 2023 | SEO
“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC...
by Amplitude Marketing | Jul 27, 2023 | SEO
Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one of the largest and oldest SEO communities in the world.…Read more ›
by Amplitude Marketing | Jul 27, 2023 | SEO
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta...
by Amplitude Marketing | Jul 27, 2023 | SEO
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search...
by Amplitude Marketing | Jul 27, 2023 | SEO
OpenAI’s AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a “Page Not Found – We couldn’t find the page you were looking...
by Amplitude Marketing | Jul 27, 2023 | SEO
Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing Chat in Chrome and Safari browsers. Microsoft’s Jordi Ribas posted on Twitter “We are starting to roll out desktop dark mode...
