by Amplitude Marketing | Jul 26, 2023 | SEO
A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google to prioritize valuable content that is...
by Amplitude Marketing | Jul 26, 2023 | SEO
Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it). Clayton Christenson borrowed...
by Amplitude Marketing | Jul 26, 2023 | SEO
After weeks of testing, Bing Chat is coming soon to Chrome and Safari browsers – leaving behind the requirement to install Edge, Microsoft’s browser, to use Bing Chat. What we know. In the coming days, we expect Bing Chat to soon work on Chrome, Safari and other...
by Amplitude Marketing | Jul 26, 2023 | SEO
Want to know the most effective ways to harness the full potential of Google’s SERP features? Learn how your brand can adopt a strategic approach to enhance visibility and secure inclusion within these vital result types. Common Google SERP features today When Google...
by Amplitude Marketing | Jul 26, 2023 | SEO
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing...
by Amplitude Marketing | Jul 25, 2023 | SEO
By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search engines. It finds…Read more ›