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How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained

by Amplitude Marketing | May 8, 2026 | SEO

Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product…Read more ›

Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?

by Amplitude Marketing | May 7, 2026 | SEO

A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away. Twenty minutes later, they have…Read more ›

How to Pitch To Speak at MozCon London 2026

by Amplitude Marketing | May 6, 2026 | SEO

Thinking of pitching for MozCon London 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

How to Pitch To Speak at MozCon London 2026

by Amplitude Marketing | May 6, 2026 | SEO

Thinking of pitching for MozCon London 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

AI Keyword Research: How It Works and 9 Prompts to Start

by Amplitude Marketing | May 1, 2026 | SEO

Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever…Read more ›

How I Do Content Engineering with Claude Code

by Amplitude Marketing | Apr 29, 2026 | SEO

Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…Read more ›
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