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What Is WebMCP? How to Prepare Your Website to Serve AI Agents

by Amplitude Marketing | Aug 26, 2026 | SEO

Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.

Local SEO That Actually Works: Some Assembly Required (AI Not Included)

by Amplitude Marketing | Aug 25, 2026 | SEO

Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

MBA Metrics for SEO: How to Speak Leadership’s Language

by Amplitude Marketing | Aug 24, 2026 | SEO

As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when…Read more ›

Should We Stop Writing With AI?

by Amplitude Marketing | Aug 21, 2026 | SEO

Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.

What Is Information Gain in SEO? (and How To Add It to Your Content)

by Amplitude Marketing | Aug 20, 2026 | SEO

Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful,…Read...

Announcing the Final Batch of Speakers for MozCon London

by Amplitude Marketing | Aug 19, 2026 | SEO

We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.
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