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What Is Information Gain in SEO? (and How To Add It to Your Content)

by Amplitude Marketing | Aug 20, 2026 | SEO

Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating useful,…Read...

Announcing the Final Batch of Speakers for MozCon London

by Amplitude Marketing | Aug 19, 2026 | SEO

We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.

Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers

by Amplitude Marketing | Aug 14, 2026 | SEO

For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%…Read more ›

37 Proven Ways to Use AI in Marketing

by Amplitude Marketing | Aug 13, 2026 | SEO

37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›

5 AI Workflows for Local SEO

by Amplitude Marketing | Aug 12, 2026 | SEO

Struggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.

The SEO’s Guide to Agentic Commerce — Whiteboard Friday

by Amplitude Marketing | Aug 8, 2026 | SEO

In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.
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