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Brand Gap Analysis: Find Out Why You’re Invisible in AI Search

by Amplitude Marketing | Oct 31, 2025 | SEO

That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A brand gap analysis measures the difference between your brand’s potential visibility and its actual presence across…Read...
Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates)

Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates)

by Amplitude Marketing | Oct 31, 2025 | SEO

But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and shape how AI represents your brand. I’ll walk you through tactics that help you accomplish all of…Read more...

Introducing AI Content Brief: Our Data, Your Creativity

by Amplitude Marketing | Oct 31, 2025 | SEO

Turn any keyword into a winning content plan in seconds. Try Moz’s new AI Content Brief, where real SEO data meets creative inspiration.

67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)

by Amplitude Marketing | Oct 29, 2025 | SEO

You can repeat this analysis yourself pretty easily. Just do an open database search in Brand Radar, head to the “Cited pages” report for your desired AI assistant, and export the top 1,000 cited pages. Then run the cited pages…Read more ›

96.98% of Clicks Happen in the Top 10 Search Results

by Amplitude Marketing | Oct 23, 2025 | SEO

To find out, we analysed billions of clicks and impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop clicks in…Read more ›

Google &num= and Changing SERP lengths in Moz Pro

by Amplitude Marketing | Oct 16, 2025 | SEO

Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro.
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