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Generative AI, GA4, and more 2024 trends to watch… see the SMX agenda!

Generative AI, GA4, and more 2024 trends to watch… see the SMX agenda!

by Amplitude Marketing | Oct 11, 2023 | SEO

This is it… your chance to attend the largest search marketing conference on the planet is just a click away: Secure your free spot at SMX Next now and join us online, November 14-15 to unlock actionable SEO and PPC tactics, helpful answers to your specific questions,...
Google Demand Gen campaigns: Migration and best practices

Google Demand Gen campaigns: Migration and best practices

by Amplitude Marketing | Oct 11, 2023 | SEO

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still...
The enterprise guide to elevating findability and ROI

The enterprise guide to elevating findability and ROI

by Amplitude Marketing | Oct 11, 2023 | SEO

The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article...

5 behavioral strategies to make your content more engaging

by Amplitude Marketing | Oct 11, 2023 | SEO

This article is written assuming you are already creating fantastically optimized content. (If you need some help with that, there are a plethora of articles you can read. I’d suggest starting with “How to create captivating, compelling and optimized content.”) Here,...

Celebrating Canada’s Small Business Month With Sustainable Local Biz Tips

by Amplitude Marketing | Oct 11, 2023 | SEO

Happy Small Business Month! In this article, Miriam displays that by making sustainable local goods and services easier for everyone to find and choose online, we can work towards healing the climate together.
Google-Extended does not stop Google Search Generative Experience from using your site’s content

Google-Extended does not stop Google Search Generative Experience from using your site’s content

by Amplitude Marketing | Oct 10, 2023 | SEO

Google-Extended, the new standalone product token, to tell Google through your robots.txt to not use your site content for Bard and Vertex AI and other AI projects does not work for the AI-answers and snapshots provided in the Search Generative Experience. Google told...
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